The backend for small business

You run the front. I run the back.

Brand, website, CRM, social and the systems behind your sales, stock and day‑to‑day. Built around how your business actually works, then run for you every month by a real partner you can text. One partner. One bill. One system.

Book a free 20-minute Backend Audit → See the back

01 — The front

You're great at the front.

Taking care of customers, doing the work, keeping the doors open. That's your job, and nobody does it better.

Customers in the door
The service they came for
You, on the floor all day

02 — The back

I run the back.

Sales, stock, customers, content and the numbers that matter, connected into one system and run by a partner who picks up the phone.

Every lead and every sale tracked in one place
Stock, orders and daily processes that run on schedule
The right numbers in your hands, right on time

What customers see OPEN doors · customers served Owner: on the floor all day

What I run · 24/7

Visibility Enginebrand · posts · Google · site

Lead Capture 24/7calls · DMs · forms, caught

Sales Pipelineevery deal, tracked to close

Instant Responseauto-replies in minutes

Inventory Controlstock · orders · reorder alerts

Systems & Processplaybooks your team runs

Live Numberssales & KPIs, right on time

Reputation & Repeatreviews · rebooking · loyalty

Your whole business, one loop● running

Running the front Running the back, after close

The story behind NickLo

I built a business from the ground up. Every day I opened the doors, took care of customers and closed up. Then the second shift started: the posts, the website, the follow-ups, the orders, the numbers.

The front was my passion. The back kept pulling me away from it. Running a business and growing it at the same time is where the fire starts to fade.

So I created NickLo, to help owners bring their vision to life and keep doing what they're passionate about. You keep the vision. I keep the fire burning.

NickFounder, NickLo Solutions

03 — The math

What is running the back yourself costing you?

Move the sliders to match your week. The number on the right is your own time and missed sales, priced out.

Hours a week on the backPosts, DMs, follow-ups, orders, inventory, admin10 hrs

What an hour of your time is worthWhat you'd earn doing the front instead$50

Leads that slip each monthUnanswered DMs, missed calls, no follow-up4

Average saleWhat one new customer spends with you$250

Running the back yourself costs about

$2,415 /month

Doing it yourself$2,415

Run It plan, done for you$699

43 hrsback in your month

$1,716difference, every month

Estimate from your numbers. Time = hours × 4.33 weeks × your hourly value. Missed sales assume 1 in 4 slipped leads would have bought if someone followed up.

Find my real leaks, free →

04 — What I run

Four parts. One system.

Each piece is built around how your business works, then wired together so a post turns into a lead, a lead turns into a sale, and every sale shows up in your numbers.

Brand

A logo and look that make you the obvious pick on the street and in the feed.

Logo & brand mark
Colors, fonts, every file
You own it

Website

Fast, mobile-first sites that book appointments and catch leads while you sleep.

Booking & contact forms
Hosting, SSL, backups
Edits every month

Sales & operations

Pipeline, inventory, processes and live numbers, so the business runs the same whether you're there or not.

CRM & sales pipeline
Inventory & reorder alerts
Systems your team can follow

Social & engagement

Designed posts on schedule, and real replies to comments, DMs and reviews.

4 to 20 posts a month
Replies Monday–Friday
Short videos edited

Where your week goes · 10 things I take off your plate

Whatever eats your week, I run it.

Most owners lose hours to three or four of these. Tap the ones that sound like you and I'll look at them first in your free audit.

20minfree Backend Audit to find your leaks

24hrsto get your proposal after the audit

12postsdesigned each month on Run It

M–Fcomments, DMs and reviews answered

05 — Backend plans · Monthly

Pick how much I run.

Plug In

$249/mo

Stay live and stay seen. Built for one‑person shops.

Website hosting, security & 2 small edits a month
4 designed posts a month on 2 platforms
Monthly snapshot report

Start with Plug In

Run It

$699/mo

I run your online presence and your follow-up, start to finish.

Everything in Plug In
12 designed posts a month
Comments, DMs & review replies, Monday–Friday
CRM upkeep, automations & pipeline report
Google Business profile kept current

Run It for me →

Backend Partner

$1,250/mo

A tag team built for growth. It's your vision, and I'm all in on bringing it to life.

Everything in Run It
Strategy meetings every two weeks, at minimum
24-hr priority response
Same-day availability when something comes up
Growth goals set and tracked together
20 posts a month, including 4 edited short videos
1 email campaign & 1 new automation a month

Become a Partner

Bundle & save: Run It is $950 of services for $699. Free Launch Page with a 12-month Run It or Partner plan. 90-day launch window to build, test and fine-tune. Then month to month.

06 — Build it · One-time

Built custom to your business.

Builds are how most clients start. Each one plugs straight into a monthly plan so it keeps working after launch.

Logo & Brand Mark

3 concepts, refined until you love it, plus colors, fonts and every file. You own it.

$500

Launch Page

One-page mobile site with booking or contact form and your Google link.Free with a 12-month Run It or Partner plan.

$750

Signature Site You're looking at one

Interactive 3D website, up to 5 sections, lead capture wired to your CRM.

from$2,500

CRM Starter

Lead pipeline, website form to CRM, 3 automations, email connected.

$1,000

Custom CRM

Mapped to how you work: sales, clients, jobs, inventory, up to 10 automations, a live dashboard and team training.

$2,500

07 — À la carte · Monthly

Just need one piece?

Site Care

Hosting, SSL, backups, 2 edits

$75/mo

CRM Care

Upkeep, cleanup, report, 1 hr of changes

$225/mo

Content 4

4 designed posts, scheduled

$200/mo

Content 12

12 designed posts, scheduled

$450/mo

Engagement

Comments, DMs, reviews, Monday–Friday

$200/mo

Bundle & save

Run It is $950 of these services for one price.

$699/mo

08 — Founding offer

Founding 10: lock your monthly rate for as long as you stay.

The first 10 businesses on a Backend plan keep today's price. No increases while you're with me.

Claim a Founding spot →

09 — How it starts

From audit to autopilot.

Day 0 · 20 minutes

Free Backend Audit

I look at your website, Google profile, socials and follow-up. You get 3 things working, 3 leaks, and the plan that fixes them.

Within 24 hours

Your proposal

Your 3 leaks, the plan I recommend, any builds, the price and a start date. Clear and in writing.

First 7 days

Build & connect

I get access the safe way, set up your folders, brand, site and CRM, and connect it all into one system.

Every month

I run it

Content sent for your approval with one link, posts scheduled, replies handled, and a one-page report in the first week.

10 — Straight answers

Good questions.

How working together actually works, in plain words.

How involved do I have to be?

As much or as little as you want. I've got the back handled, and I'll reach out when I need something from you. The rest of the time, you're free to run the front.

Am I locked into a long contract?

No. Every plan starts with a short 90-day launch window. That gives me time to build, test and fine-tune your CRM and backend until it runs exactly the way your business does. After that, it's month to month.

What does a partnership look like?

A tag team with growth in mind. It's your vision, and I help bring it to life. I meet with you every two weeks at minimum, I'm available the same day when something comes up, and Partners get a 24-hour priority response. Communication is the whole game.

Do I need my own domain?

Bring the one you have, or I'll help you claim one for your business. Either way, it gets set up, connected and looked after.

Do I own my logo?

Yes. Your logo and brand files are yours, in every format you need.

Do I need to give you my passwords?

Never. You add Nick as an admin or collaborator on your accounts, so you stay in control the whole time.

Can I just text you?

Yes. Call or text (845) 558-5774, or tap Message Nick on any page. There's no team to go through. Nick will get back to you personally, fast.